In South Indian films, handloom sarees play a pivotal role in character storytelling and setting depth. The opulent Kanjeevaram silks in 'Ponniyin Selvan' vividly revive the majestic Chola era.

Meanwhile, 'Mahanati' intricately highlights Savitri’s journey with thoughtfully crafted sarees. Films like 'Sita Ramam' and '96' embrace timeless simplicity through their cotton and silk designs.

Nayanthara's pragmatic sarees in 'Aramm' amplify her strong persona as a dedicated collector.

This story was reported by The Times of India. Read the full coverage at The Times of India.