Phia is taking proactive steps to rectify its sales records by reversing transactions that were misattributed. In light of concerns over cookie stuffing, where tracking cookies are added without user consent, founders Phoebe Gates and Sophia Kianni have acknowledged awareness of these settings.
Phia has eliminated these features and is now collaborating with brand partners to ensure a seamless shopping experience for users in the future.
This story was reported by The Times of India. Read the full coverage at The Times of India.
